I've done my research, and it's Fancy Feast.

Get this - you know how in commercials for cat food, the food is always in a really nice crystal bowl of some sort?  Well, I've been told by a not-so-credible source, but credible nonetheless that the reason for this is because the number one purchaser of cat food is poor old people because it's the most cost effective way to eat.  I have no idea if that is true, but sad if it is.  We should really pay more attention to caring for the elderly.  After all, we are all going to be old some day, and I hope that I get good care then.  Dismal.

I don't remember exactly how I came across this term... I think I was looking at wedding stuff or something - don't ask me why.  Anyways, it's a strange word, and even used in context, it's hard to figure out what the heck the word means.  So here it is:  A gobo is a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.

... and the link: http://dictionary.reference.com/browse/gobo