Biography
A 20-year digital veteran with a deep understanding of technology, digital product & user experience, digital advertising, SEO and social media. A strategic and thoughtful leader with a track record of building highly effective teams in the most demanding environments. Ability to combine creativity, logic, engineering and business savvy to develop results-driven approaches to new-world demands. Trusted by Fortune 500 brands and the world's largest real estate developers.
Founder of Pomegranate (digital agency), with a client roster that includes: Google, Spotify, Coca-Cola, Disney, Porsche, Dun & Bradstreet, American Express and many more Fortune 1000 brands.
Pomegranate was chosen by Google as their first, flagship "agency partner" for 6 years running.
Developed and launched the first-ever live streaming event on YouTube (in partnership with Google). The event starred U2, and was the largest-ever online streaming event at that time with over 1.2 million concurrent viewers. The live event featured a first-of-its-kind social media chat application that Pomegranate developed to aggregate and publish conversations through API integrations on Twitter and Facebook. Launched additional live streaming events including: Alicia Keys, Coachella, Paul McCartney and many more.
Developed the digital marketing strategy and website for the world's tallest residential building, 432 Park Avenue. The recorded sales at 432 Park Avenue totaled more than $2 billion, the largest total dollar volume of initial unit closings in any single residential project in New York City's history.
Developed the first-ever web application to integrate with Spotify's API. Using the integration, built a proprietary algorithm for matching users based on their taste in music.
Developed the first-ever peer-to-peer secured lending platform. Succeeded in getting the site to rank on page 1 of Google searches for the top-most competitive keywords in its vertical (still ranking to date).
Founding member of the platinum-selling rock band, Lifehouse, and Dawes, whom the Rolling Stone magazine labeled "authentically vintage".
#1 numismatist on Google in the United States.
Firsts #first
First live streaming concert on YouTube: U2, Alicia Keys, Coachella and more.
First peer-to-peer secured lending platform.
First application to ever integrate with Spotify's web API.
First agency partner to Google.
Inspirational Philosophies
Happiness
Health is EVERYTHING.
Worrying doesn't solve anything.
Once this day is gone, you can't get it back.
Happiness is a choice.
Success
Make progress every day.
Prioritize progress over perfection.
Be a finisher.
Be the expert.
Create value.
Stay close and involved to the things that matter.
Do something today that your future self will thank you for.
Acceptance
Never easy; always good.
Just keep swimming.
Try anything twice.
Education
Graduated Malibu High School in California in the year 2000.